Creative brief Proposal · September 2026
×The Pilates BodyThe Pilates Body
Clean, elevated photo and video for the website launch, Amazon, and socials. One studio day, the full line, and the founder on camera.
ScrollGood product photo and video should feel natural,not staged.
About Glow Studeo
Hey, I'm Tammy
I'm the producer, creative director, and photographer behind Glow Studeo. My focus is making sure brands are worth paying attention to, by building a story around their products.
We've worked across a wide range of industries, and that variety is part of what makes us effective. Moving between product categories and brand identities means we adapt the creative to what each brand actually needs, rather than running the same playbook everywhere.
We're comfortable taking the lead on creative direction or building a storyboard off an existing concept. Whether a campaign has 5 SKUs or 100+, we're confident executing the production. The goal is always the same: tell the brand's story in a way that feels true to who they are.
Tammy
Behind the scenes · on set with Glow Studeo
01 Project overview
The shape of the work
The Pilates Body is a reformer pilates accessory brand sold on Amazon, with a website launch in the works. The line is reformer mats, a pillow, and straps. You need cohesive, elevated photo and video that works on the new site, on Amazon, and on social.
Lifestyle photography
Stylized lifestyle images with the founder and the full line: mats, pillow, and strap, against a clean background. Premium, clean visuals across every product, plus functional detail shots.
Lifestyle videography
Short-form lifestyle and demo videos of the founder using each product on the reformer, in the same clean style. Quick product highlights, instructional clips, and a founder story video that brings the brand's voice to life.
Licensing
Usage rights across Amazon, your website, and social channels for digital marketing. Glow Studeo keeps the IP and may use the work for portfolio and promotion.
02 Mood board
Soft, clean, built around the reformer
Warm neutrals, natural light, and a lot of air. Three scenes, each written against where the content will run.
The product, up close
Texture, fit, and how each piece sits on the carriage. The detail shots that answer questions on an Amazon listing before anyone has to ask.
On the reformer
Real movement with each product in use. This is the source footage for demo clips, the instruction video, and how-to content on the new site.
The founder
Relaxed, confident portraits of the founder as the face of the brand. The anchor for headshots and the founder story video.
Mood board references are for creative direction only. No ownership is claimed; all rights remain with their respective owners.
03 What you get
Built once, used everywhere
Make a statement
Stand out in a crowded market
Product imagery that holds its own in an Amazon search grid next to every other reformer mat.
Humanize your brand
Characters build connection
The founder on camera, so buyers see who's behind the product and why it exists.
Storytell with video
Short-form that shows the product working
Ten-second clips for social and ads, with instruction and founder story videos on the bigger packages.
Creative direction
Decided before shoot day
Palette, styling, lighting, and camera plan locked in pre-production, so the day runs to a shot list, not a guess.
One crew
Photo and video in the same day
Photographer, videographer, and a lighting tech on set together. No second shoot to match the first.
Licensing
Cleared for where you sell
Usage on Amazon, your website, and social is included in every package.
Make a statement
Stand out in a crowded market.
Humanize your brand
A strong brand story has characters that build connection.
Storytell with video
Hero video for the site, short-form for everywhere else.
04 The process
No black box
Pre-production
Discuss goals, brand direction, and creative vision.
Lock in visual style, tone, and concept direction for each set. Set the colour palette, styling, lighting, and camera plan for product shots.
Build out the shot list for each concept, focused on product detail. Storyboarding and script guidance for longer videos as needed.
Location scouting and prop sourcing. We manage all booking communication and coordination.
Walk through creative direction, shot list, and logistics before shoot day.
Production
Get the team on set and run through the day's shot list and schedule.
Style the set, arrange product and props, and set up equipment.
Set up and troubleshoot lighting for each set.
Capture each concept per the shot list.
Wrap equipment, break down the set, and confirm every shot is captured.
Post-production
Retouch the final selected images.
Colour-graded videos with music. Voiceover or real-time audio with captions, as needed.
You see the near-final edit for feedback, then we finalize and deliver every asset.
Becca turned on the ads in early Nov, and our co-founders both said they loved the photos in our recent meeting!
05 Investment
Custom solutions
Three ways to run the day. Pick one and the email at the bottom fills itself in.
Package 1
Foundations
Studio lifestyle photography and videography package for rebrand.
- Lifestyle images (model + product)25
- Headshot images (model)5
- Short-form videos (10 sec)6
- Instruction video (30–45 sec)–
- Founder story video (45–60 sec)–
- Studio productionFull day
Package 2
Growth
Expanded video package built for establishing your brand presence.
- Lifestyle images (model + product)30
- Headshot images (model)5
- Short-form videos (10 sec)6
- Instruction video (30–45 sec)1
- Founder story video (45–60 sec)–
- Studio productionFull day
Package 3
Premium
Campaign-ready creatives that highlight the brand and founder story.
- Lifestyle images (model + product)30
- Headshot images (model)5
- Short-form videos (10 sec)6
- Instruction video (30–45 sec)1
- Founder story video (45–60 sec)1
- Studio production10–12 hrs
Every package includes
- Creative strategy alignment
- Crew: photographer, videographer, lighting tech / assistant
- Pre-production and shoot deck
- Camera and lighting equipment
- Image retouching and video editing
- Licensing for website, socials, and Amazon
- Talent
- Rentals
- Hair and makeup (HMUA)
- Props
- Wardrobe
- Craft services
These depend on the project's needs, so they're quoted on their own once the creative is set. They aren't included in the package investment above.
Our collection nearly sold out on the first day of launch, and we're so glad we had the chance to work with you.
06 Clients
Brands we've shot for
“Everything has been approved. We truly appreciate all the time and effort you put into this, especially with the rounds of revisions. The images turned out wonderfully, and we're grateful for your dedication to delivering them on time.”
“Thank you so much for all of the pictures! My team wanted me to thank you for coming and for making us all feel comfortable and for the beautiful photos!”
07 Next steps
Three steps to shoot day
- 1
Pick your package
Choose Foundations, Growth, or Premium above, then send the pre-filled email. It comes straight to Tammy.
- 2
Lock the date
Sign the agreement and pay the deposit to hold your shoot day. [Deposit amount and terms]Placeholder · replace before sending
- 3
Kick off pre-production
Project intake call to set goals and brand direction, then creative direction, shot list, and your shoot deck.
Thank you!
We appreciate your interest in partnering up with us (:
Tammy
Producer, creative director and photographer · Glow Studeo